The goal isn't to help people find your business. It's to help them stop searching.
Choose the partnership that best matches where your business is today.
Brand Breakdown
Trust leaves clues.
See your business the way a customer does, and uncover what is helping or hurting trust.
Explore Brand BreakdownUnderstand what people see first.
We look at your website, message, and customer-facing presence to uncover what is building trust, what may be creating doubt, and where your business has an opportunity to become easier to choose.
Business Soul Search
Every business has a soul.
When your message is clear, your customers stop wondering why they should choose you, and start feeling confident that they should.
Explore Soul SearchClarify what your business is really about.
Through guided conversations, we uncover the story, purpose, positioning, and language that should shape how your business shows up everywhere people encounter it.
Building Trust
Proof beats promises.
Turn the work you are already doing into authentic proof that helps people choose you with confidence.
Explore Building TrustTurn real work into lasting authority.
Every month, we capture another reason someone should choose you and turn real proof into content that strengthens trust, authority, and confidence over time.
Wilsey Asset Management
wilseyassetmanagement.com
website rebuild
Actor/Author
richarddreyfuss.net
website, video production, photography, branding
The results were fantastic and I absolutely love the work I did with John at About The Brand. Truly a fantastic human being, superbly grateful.
Owner - Spectrum Services
spectrumservicesnyc.com
A lot of my students complement me on how great my website is.
Jey Bacani Golf
jeybacanigolf.com
website, photography
Poway Martial Arts
powaymartialarts.com
I feel so proud to show it and share it with my clients, and I believe it gives me more credibility as a stylist and business owner.
The Salon 619
website, branding consultation
thesalon619.com
John made us a beautiful website and continues to be a support for my business. Even if I have lots of questions, he's patient and explains things easily. Thanks again John for all your hard work!
Poway Martial Arts
website, branding consultation
From the photography, video production, and payment processing. You did it all!.
Maricel Murphy Hair Studio
maricelmurphyhairstudio.com
website, video production, photography
The Essential 12-Point Brand Health Checklist
Before you overhaul your brand, start with clarity.
The Essential 12-Point Brand Health Checklist gives you a quick read on your brand — what’s strong, what’s fuzzy, and where a few simple refinements could set you apart.
It’s a clean snapshot through four lenses: clarity, consistency, credibility, and connection.
Because a brand review isn’t just for your audience — it’s for you. When the world gets noisy (and negative), this simple check-in reconnects you to your soul; why you started in the first place, and what you really offer in the market.
Enter your email below and we’ll send the FREE Brand Checklist PDF right to your inbox so you can start your own brand diagnostic in minutes.
1. The Soul Search Is...
a focused, two-part, one-on-one discovery session designed to get to the heart of your business; your story, your strengths, and the real value you bring that most customers never get to see.
We will uncover what’s already working, identify areas of untapped potential, and explore how your brand can create a distinct separation from your competitors.
a focused, two-part, one-on-one discovery session designed to get to the heart of your business; your story, your strengths, and the real value you bring that most customers never get to see.
We will uncover what’s already working, identify areas of untapped potential, and explore how your brand can create a distinct separation from your competitors.
Who you are as a business
Where you’ve been
Who you serve
What’s currently working well
Where your brand has room to evolve
And what you envision for the future
- Who you are as a business
- Where you’ve been
- Who you serve
- What’s currently working well
- Where your brand has room to evolve
- And what you envision for the future
2. What You'll Receive
After the interview (part 1), we’ll craft a written Soul Search Brief (part 2); a clear, actionable outline that includes:
1 Your Current Strengths A detailed look at what’s going well, what’s resonating with customers, and what you’re already doing that gives you an edge.
2 Brand Opportunities Not “problems,” but opportunities; areas where adjusting, refining, or elevating your brand will immediately create more clarity, trust, and distinction.
3. Strategic Recommendations What to start doing, what to stop doing, and what to refine in order to move your brand into a stronger, more separated position in your industry.
4. A Roadmap You Can Actually Use Simple, practical next steps you can implement on your own; no overwhelm, no jargon, no fluff.
3. Why This Works
The Soul Search is built on one simple truth: Your business already has strengths worth building on.
At About The Brand, our job is to connect the dots you’ve been too close to see. We uncover the themes, advantages, and differentiators, then translate them into a brand story that’s clear and confident – difficult to imitate.
Competitors can copy a lot – your services, your pricing, even your marketing, but they can’t copy your identity, your purpose, or your soul.
That’s the separation The Soul Search® creates:
A brand built from the inside out, guided by who you are at your best, and positioned to stand apart with authenticity, intention, and unmistakable value.
4. Two Ways You Can Go
You’ll walk away with a clear, professional roadmap you can take action on immediately. Some business owners choose this route and start seeing improvements right away.
If you prefer to save time (and skip the trial-and-error phase), you can hire us to bring the plan to life. In that case, the cost of your Soul Search is applied directly toward whichever services you choose, so nothing is duplicated or wasted.
This isn’t a hard pitch; just an option. If you want to run with the plan, great. If you want a partner to handle it, we’ve got you.
5. Soul Search Pricing
A deep-dive strategy call + a customized written brand blueprint.
The Soul Search blueprint includes:
The Soul Search as a service is:
A deep-dive strategy call + a customized written brand blueprint.
The Soul Search blueprint includes:
- Who you are as a business
- Where you've been
- Who you serve
- What's currently working well
- Where your brand has room to evolve
- And what you envision for the future
$500
The average price of the “Soul Search” (for your business) is $500
And if you choose to work with About The Brand® afterward, the “Soul Search” investment is credited toward any recommended services that you select.
So whether you take the plan and run with it yourself, or choose to have us handle the heavy lifting, you will always get full value from the investment.
But first, On a Fit Call, we’ll determine together whether the Soul Search is in fact the right next step for your brand.
Soul Search follows a simple truth:
the competitive advantage most businesses are chasing is often already inside the business.
