About The Brand specializes in small business marketing and digital branding, whether it’s designing websites and social media graphics and copy, or simply consulting our clients on the resources they can leverage to improve their DIY marketing skills. Helping them thrive isn’t just a canned statement – we genuinely love engaging in the process with them to better tell the market how great the are.
You must tell the world about your brand, but maybe that’s not your thing, so that’s where we come in. No matter how small your business might be – maybe you’re a one-man or one-woman operation – still, you’re a brand. Embrace it! Running your business will become more fun when you treat it like a “brand”.
If your website (and social media) doesn't represent the same level of quality that YOU do when you provide your service or product, it should. ...It must, because your website and social media are often the first view of your business that a potential customer sees, ...and that matters.
Unless you really enjoy building and maintaining your website, it's usually a time-suck for most business owners. You also run the risk of designing something that people won't want to visit for very long, or at all. How about your SEO? Does your website contain the necessary keywords, backlinks, and header tags that will help you rank higher in an organic search?
I already have (fill in the blank social platform)"
Even if you're REALLY good at social media marketing, there are a number of reasons why you need both - a strong social media strategy AND a website with real purpose.
Your social media efforts are a huge part of marketing. However, your well-managed social accounts AND your website are meant to work together to bring business your way, with great content (your website), and customer and follower engagement (social media).
How productive is it? Does it work as hard as you do?
If your website (and social media) doesn’t represent the same level of quality that YOU do when you provide your service or product, it should. …It must, because your website and social media are often the first view of your business that a potential customer sees, …and that matters.
Is it a DIY project?
Unless you really enjoy building and maintaining your website, it’s usually a time-suck for most business owners. You also run the risk of designing something that people won’t want to visit for very long, or at all. How about your SEO? Does your website contain the necessary keywords, backlinks, and header tags that will help you rank higher in an organic search?
"Do I even need a website? I already have (fill in the blank social media platform)"
Even if you’re REALLY good at social media marketing, there are a number of reasons why you need both – a strong social media strategy AND a website with real purpose.
Your social media efforts are a huge part of marketing. However, your well-managed social accounts AND your website are meant to work together to bring business your way, with great content (your website), and customer and follower engagement (social media).
While there are many reasons social media alone isn’t enough for a business, here are three…
Reason 1 why social media isn't enough
You OWN your website – you don’t own your social accounts. For example, you can’t control being blocked or the occasional platform shutdown with social media.
Reason 2 why social media isn't enough
You have complete design control of your website. With some input from you, your web designer should create a responsive website on all devices with the vision that you give them.
User experience (UX) and user interface (UI), including dynamic content, font selection, and color schemes should all be unique to your brand and business.
Reason 3 why social media isn't enough
You have more control over SEO (search engine optimization) with your website. With SEO being a sort of evolutionary science (how people find your business online), the strategies that you can leverage to rank higher in an organic Google search are more abundant with your website than with a social media account.
The results were fantastic and I absolutely love the work I did with John. Truly a fantastic human being, superbly grateful.
A lot of my students complement me on how great my website is.
I feel so proud to show it and share it with my clients, and I believe it gives me more credibility as a stylist and business owner.
John made us a beautiful website and continues to be a support for my business. Even if I have lots of questions, he's patient and explains things easily. Thanks again John for all your hard work!
The results were fantastic and I absolutely love the work I did with John. Truly a fantastic human being, superbly grateful.
Dr. Rahimeh Andalibian
Psychologist/Owner
Spectrum Services
A lot of my students complement me on how great my website is.
Jey Bacani
Golf Pro/Coach
Jey Bacani Golf
John made us a beautiful website and continues to be a support for my business. Even if I have lots of questions, he's patient and explains things easily. Thanks again John for all your hard work!
Jessica Lara
Owner/Instructor
Poway
Martial Arts
I feel so proud to show it and share it with my clients, and I believe it gives me more credibility as a stylist and business owner.
Kasey Erokhin
Owner/Stylist
The Salon 619
Web Design
Site Builds
Logo Concept
Social Media
Illustrations
Animated Presentations
Marketing
Social Media
Brand Strategy
Photography
Videography
Music Composition
ECommerce
Retail Listings
Payment Gateways
Storefront Design
Point of Sale
Transparent Statements
Cash Discount Processing
POS Equipment
Merchant Services
What’s your website’s grade? Does it load in under 5 seconds? Is it SEO-friendly, mobile-ready, and secure from outside attacks? Let us perform a quick and free diagnostic on your website. Include your web address in the contact form below, and we’ll get on it!
